EverSpring Inn & Suites

Serving Value-Conscious Travellers

EverSpring Inn & Suites is the only midscale hotel chain that provides a truly refreshing upper midscale experience for value-conscious business and family travellers across the Midwestern US.

Sector:
Hospitality & Tourism
Disciplines:
Brand Identity
Brand Strategy
Brand Voice & Messaging
User Experience
UX/UI Design
Website Design
Client:
EverSpring Inn & Suites
Year completed:
2020
Project Link:
The Challenge

How does a hotel conversion brand, targeting value-conscious travellers, confidently communicate their unique approach to hospitality, and compete with larger franchises in the process?

The Process

The key was finding the balance between creating a unique identity that was adaptable to new property types, while still highlighting EverSpring class-above amenities and the local flair of each new location.

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The Result

As the sole creative partner, I helped define their market position to inform all core visual assets, messaging and overall brand expression moving forward.

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