The Prairie Club

The Doctrine of Pure Golf

Providing the avid golfer the opportunity to experience world-class golf has always been the driving philosophy of The Prairie Club, however, their biggest handicap was the ability to get people to make the first visit.

Hospitality & Tourism
Brand Identity
Brand Guidelines
UX/UI Design
The Prairie Club
Year completed:
Project Link: →

Fisheye Marketing

Website Production:


The Challenge

The Prairie Club needed a brand evolution incorporating a refinement of existing assets and a clear design system to help third party resources apply the identity consistently across social, digital and print communications.

The Process

A complete audit highlighted the areas where improvement was needed within the previous system. Modifications to the logo lead to further development of the colour palette, typography and design assets.

No items found.
The Result

The initial brand roll-out included a complete overhaul of the digital UX and UI, printed collateral, various merchandise applications and an anniversary sub-brand celebrating ten years of pure golf.

View More Work