The Prairie Club

The Doctrine of Pure Golf

Providing the avid golfer the opportunity to experience world-class golf has always been the driving philosophy of The Prairie Club, however, their biggest handicap was the ability to get people to make the first visit.

Sector:
Hospitality & Tourism
Disciplines:
Brand Identity
Brand Guidelines
UX/UI Design
Client:
The Prairie Club
Year completed:
2020
Project Link:
theprairieclub.com →
Marketing:

Fisheye Marketing

Website Production:

DEPARTMENT

The Challenge

The Prairie Club needed a brand evolution incorporating a refinement of existing assets and a clear design system to help third party resources apply the identity consistently across social, digital and print communications.

The Process

A complete audit highlighted the areas where improvement was needed within the previous system. Modifications to the logo lead to further development of the colour palette, typography and design assets.

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The Result

The initial brand roll-out included a complete overhaul of the digital UX and UI, printed collateral, various merchandise applications and an anniversary sub-brand celebrating ten years of pure golf.

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