Air New Zealand

The Stories of New Zealand

Content for an internal guide was compiled to help the staff of Air New Zealand better understand what each region of New Zealand stands for and define the airlines role in highlighting all that makes Aotearoa such a unique and beautiful place to visit.

Sector:
Hospitality & Tourism
Disciplines:
Editorial Design
Client:
Air New Zealand
Year completed:
2017
Project Link:
airnewzealand.co.nz →
Agency:

ThoughtFull Design

Design Lead:

Geoff Suvalko

Illustration:

Sergio Membrillas

The Challenge

Creating a tangible toolkit that is uniquely Air New Zealand while still showcasing the diverse personalities of each region.

The Process

An information system was developed to present all the supplied assets from each region. Brand consistency was imperative while easy user interaction was built through visual hierarchy and markers – resulting in a well received regional brand toolkit already in its third edition.

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