Geoff Suvalko & Hudson Smales
My role as communication designer was to bring the design leads' research insights and developed end-to-end parcel experience framework to life through the creation of a visual language and subsequent customer experience development tools.
Working with the creative director, I visualised the experience framework, sender types and receiver modes through sketching and low fidelity mock ups. I then worked with our chosen illustrator, Sergio Membrillas, to build the needed assets. Finally, through colour, layout and typography, I created all the assets to print ready files. Utilising printers and signage resources, I then managed the production and delivery of pull up banners, printed insights handbook and posters.